Communication Semiotics

The distinction between Semiotics of communication and semiotics of signification is closely related to the essential laws of sign operation .

传达符号学与意指符号学涉及到符号运作的本质规律。

The thesis , based on culture research , communication theory , semiotics and advertising theory , is designed to analyze advertisement symbol discourse by the method of document analysis and case research in order to reveal the power phenomenon in the advertisement symbol .

本文基于综合文化研究、传播学、符号学、广告学等多学科理论知识之上，运用文献分析法和个案研究法对广告符号进行具体话语分析，旨在揭示与阐明广告符号中存在的权力现象问题。

Due to its interdisciplinary nature , intercultural communication has had a variety of approaches since it became a subject , such as those of anthropology , communication , linguistics and semiotics , among which linguistic approach is of great importance .

跨文化交际具有多学科、跨学科的性质，因此自从成为一门学科以来其研究路径有许多，如人类学、沟通学（communication）、语言学、符号学等，其中语言学的研究路径非常重要。